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Fresh herring sale in James Bay will benefit kids with cancer

Nov 21 2012

A fishy bargain will be available in Victoria on Saturday, with all proceeds going to help sick children.

For the first time in recent history, a fresh herring sale will be held in James Bay. Fishermen and local businesses will be donating their time and equipment, and all the money raised will go to the B.C. Children's Hospital Foundation to help children with cancer.

"All the crew here are volunteering their time, and we're going to have the herring available from 7 a.m. to 5 p.m., or as long as it lasts," said Paul Chad-dock, general manager of Finest at Sea, located at 27 Erie Street.

The herring will be caught Friday by volunteers and offloaded in Steveston, which is also holding a sale. About 4,500 kilograms will be brought to Victoria, Chaddock said.

Steveston's traditional herring sale was revived last year. It raised $60,000, prompting organizers to expand.

"We want to broaden the reach of the fundraising and, knowing our customer base, we thought we might be able to contribute," Chaddock said.

The herring will sell for $20 for 20 pounds or $15 for 10 pounds. Sports fishermen who use herring as bait can have them vaccuum packed and frozen for $2 a pound.

For those unsure about what to do with herring, staff will have answers.

"We will show you how to fillet and pan fry it - there are lots of different options," Chaddock said.

jlavoie@timescolonist.com

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