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Publisher's message: The real meaning of Christmas

Nov 24 2012

For many of us, Christmas is a happy family time, with a stack of presents under the tree.

But for others - too many others - Christmas means added pressure as they try to imagine how they might make ends meet.

And that takes us to the real meaning of the Christmas season. It is a time to help those less fortunate.

Again this year, we are taking a key role in helping our community, through the Times Colonist Christmas Fund.

Every year since 1956, we have collected donations from our readers, and distributed the proceeds to those who could use a bit of help this Christmas.

Last year alone, more than 2,600 people, including 800 children, had a brighter Christmas because of the Times Colonist Christmas Fund.

It's all made possible because of the support of our readers - yes, people just like you, who open your hearts and your wallets to help make this an even better place to live.

We collect and distribute about $250,000 every year, and the money comes in all amounts. Your donation does not need to be huge, because every little bit helps.

The money makes a tremendous difference for those who are less fortunate.

This year, our Christmas Fund has joined with other seasonal charities to simplify and streamline the way people receive assistance.

The new Christmas Giving Program is serving as an umbrella organization for applications to our Christmas Fund, CFAX Santas Anonymous, the Salvation Army, the Mustard Seed, St. Vincent de Paul and the Sidney Lions Food Bank. Here's how you can help:

? Mail a cheque to the Times Colonist Christmas Fund, 2621 Douglas St., Victoria, B.C. V8T 4M2.

? Use your credit card by phoning 250-995-4438.

? Go online at timescolonist.com.

Thank you.

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